small. electric. buzzing with energy.
freedom to glow
firefly is a lifestyle mobility brand providing smart, high-end compact electric cars for urban users. Inspired by the captivating character of the firefly itself, ‘freedom to glow’ is the spirit that underpins our brand. It is captured succinctly in our logo: ‘freedom’ represents freedom of movement — wings spreading, ready to take you wherever you want. On the bottom you can see the tail, symbolising vivid ‘glow', shining bright and embracing your inner radiance. All in all, freedom to glow is the essence that we stand for and the mindset we share with our users.
captivating design.
unique street presence.
side
a striking, aerodynamic silhouette with short overhangs gives firefly a confident, solid stance —
all tied together with a dynamic hoop that carries directional attitude.
a digital HMI experience
with soul.
firefly's digital HMI interface is vivid, seamless and incredibly intuitive.
intuitive. smart. spacious.
an unparalleled experience.
parking. made easy.
slide into any parking space with multi-scene automatic parking assist**
— making narrow roads, hidden corners and parallel parking a breeze.
room for all your hobbies.
store almost anything you need, with a super large frunk capacity of 92 litres and even a drainage capability for wet storage.
spacious, easy access trunk.
easy access trunk for all your needs, with a modular full fold-flat seating for extra space up to 1,250 litres.
safety, all around.
with 9 airbags*, firefly provides a revolutionary standard of safety for all passengers, so you can enjoy peace of mind wherever you’re going.
*The images and specifications of the vehicles presented on this site are given for information purposes only and may show special equipment or differ from the final production vehicle. Vehicle characteristics may vary depending on region, market, version and configuration. The specific product configuration, functions, colors and materials, and special equipments may differ and/or not be available depending on the region, market, local regulations or updates made by firefly. These changes may occur without notice as firefly will continue to optimize, iterate and upgrade its products.**Driver assistance features are designed for driver assistance only and cannot fully replace driver control or handle all possible traffic, weather, and road conditions. The driver must maintain attention as necessary and promptly interfere or take over control based on the external environment. Driver assistance features should be used with caution in complex traffic conditions, bad weather, or special road conditions. Driver assistance features have speed limits and other restrictions and should not be relied upon solely by the driver. Driver assistance functions may vary per region or depending on country-specific regulations.